Jun 2009
26
Someone here linked a site that was giving away a free shopping bag from a wine company advertising Riesling. I said OK send me one. There are evidently limits to free. Is a free 4th bottle equal to a free bag?
Here is part of the email that I received today~
Thanks so much for your interest in Pacific Rim and our reusable shopping bag offer. Our “Save Water/Drink Riesling” campaign (promoting conservation of our precious rivers) seems to have struck a chord with our fans. The positive response to our bag offer has been so overwhelming that — as a small, independently-owned winery — we simply do not have the resources to fulfill all the bag requests.
However, it’s sincerely important to us that we provide you with a “make good” limited-time offer exclusively available to people inquiring about our reusable shopping bag. We’ve created what we hope is a mind-blowing discount on our two most popular wines: purchase 3 bottles of Dry or Sweet Riesling and receive an additional BONUS BOTTLE and FREE SHIPPING. That’s a 50% SAVINGS and a $30 VALUE. The offer expires midnight June 30th, and is limited to 1 order per household.
A little background: we produced enough bags to meet our projected demand based on a small-scale retail promotion featured on select Pacific Rim wines. Our primary hope was to generate awareness of river conservation through this offer. We did not predict the popularity of the offer as it went viral online at “freebie” websites (which posted links to our special offer without permission). These websites boosted the demand to nearly 80,000 requests for the 3,000 bags we produced.
