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I would never have guessed it was this high!
(CNN) -- Americans cashed in 3.3 billion coupons in 2009, a 27 percent jump from the previous year when news of the financial crisis tipped the country into recession, according to a new report.
The rise in coupon use started in October 2008 as bailouts and layoffs consumed the United States, leaving households frustrated and looking for ways make ends meet.
Enter the trusty coupon.
Some 3.3 billion packaged goods coupons were redeemed in 2009 compared to the 2.6 billion redeemed in 2008, marking the first time in 17 years that consumers used more coupons than the year before, according to the study by Inmar, a North Carolina-based company that tracks coupons and promotion trends.
http://us.cnn.com/2010/LIVING/wayoflife/01/29/coupon.clipping/index.html
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They're not scared of dumping the big brands either obviously. That was a very slick move they put on Hefty's parent company there, getting them to manufacture the Great Value brand.
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I would imagine that Wal-mart would be one of their largest customers. Every company will bend over backwards to hang on to their biggest clients. It's more important for them to be there than out of the Wally's World loop.
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I would imagine that Wal-mart would be one of their largest customers. Every company will bend over backwards to hang on to their biggest clients. It's more important for them to be there than out of the Wally's World loop.
And that's why big companies have such leverage. Not that Hefty's exactly small potatoes but Walmart's not a company they would want to upset I guess. How could you fill that hole if they dumped your products?
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I would imagine that Wal-mart would be one of their largest customers. Every company will bend over backwards to hang on to their biggest clients. It's more important for them to be there than out of the Wally's World loop.
That's why big companies have such leverage. Not that Hefty's exactly small potatoes but Walmart's not a company they would want to upset I guess. How could you fill that hole if they dumped your products?
Hence the reason companies can get into a real mess if they lose a big client. Some have all their eggs in one basket and don't spread the risk. I'm not saying that's what Hefty's done but it's very common. Even businesses can be dumb with finances.
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And news out today is that the dumping and trimming of their product range wasn't the success Walmart hoped for. So don't despair if your favorites did vanish. They may be back!
http://www.walletpop.com/blog/2010/03/22/walmart-bringing-back-brands/
Wow! It just shows how much money companies make if they can afford to do that. I suppose it all balances out in future sales. I was reading while I was there that Wal-Mart's cutting down on the number of brands they carry, and so are other stores.
Could be we'll have more bargains coming soon as they clear out any existing stock. I hope they don't dump any of my favorites.
Dumped! Brand names fight to stay in stores | CNNMoney.com