Why Harley Davidson Should Sell Car Insurance

For many baby boomers and those on the fringes of generation X, the introduction to a Harley Davidson motorcycle came either from watching Evel Knievel nearly kill himself trying to jump over the fountain in front of Caesar’s Palace in Las Vegas, or from images of a Hell’s Angel motoring down the street. But if you were able to admire these images from distance, then they created quite the romantic image of the Harley Davidson motorcycle.

Solid Reputation

Harley Davidson is a company that built most of its success on the back of a solid reputation. When was the last time you saw a Harley Davidson commercial on television? It doesn’t happen often, and it doesn’t need to. How can you argue with the success of a company that took something as intimidating as a motorcycle gang rolling down the street and turned it into a household image?

Evel Knievel would jump his motorcycles on international television wearing his red, white and blue leather outfit and a big Harley Davidson logo on his back. It was one of the most brilliant marketing campaigns ever created, and it showed how strange the average consumer can be. No matter how many times Evel Knievel crashed his motorcycle in a cloud of dust and metal, the motorcycle always looked immaculate. That is why the Harley Davidson Company has a reputation for delivering high quality, American made products.

Brand Recognition

People born in the 1980’s and beyond just know who the Harley Davidson Company is. When people see a big street motorcycle, their first question is whether or not it is a Harley Davidson. If you own a Harley Davidson motorcycle, then you are considered to be a smart consumer that buys quality products. The next logical step for the Harley Davidson Company has to be selling auto insurance.

Because of its reputation, the Harley Davidson Company already has the trust part of the insurance business locked up. People trust the Harley Davidson name to stand for American made quality. The best part is that most American consumers have never even seen a real Harley Davidson motorcycle. But yet that implication that Harley Davidson means quality is instantly there. People would be lined up around the block all day long to sign up for Harley Davidson car insurance.

Hell's Angels

But that isn’t even the best part. The best part about the Harley Davidson Car Insurance Company is that the agents would have to dress like Hell’s Angels all the time. The stuffy three-piece suits would be gone along with the fancy skirts and blouses for the ladies. Harley Davidson car insurance sales experts would wear old denim jackets, ripped jeans, faded leather chaps and a black t-shirt. If you so much as looked at a Harley Davidson insurance agent the wrong way, he would work you over with a tire iron and you would be thankful for it.

The Harley Davidson Car Insurance Company would not pay out damages to people who hit your car. Instead of paying out, the company would send a couple of agents over to the other party’s home to convince him to drop the claim and just let it go. Your premiums would never go up and the Harley Davidson Company would never have to pay out any damages. Profits for the company would soar.

Avoid Speeding Tickets?

Instead of raising your premiums for getting a speeding ticket, the Harley Davidson Car Insurance Company would force you to take a class in how to successfully outrun the police to avoid a ticket. The class would be six hours long, be held on a Saturday and happen at an undisclosed location.

The Harley Davidson Car Insurance Company would become a household name just like the motorcycles. People would insist on Harley Davidson car insurance because it is rumored to be the best insurance available. When you are able to build a company based on the reputation of a motorcycle daredevil, you are able to do just about anything. Always remember that Evel Knievel sold insurance before becoming a motorcycle daredevil. For Harley Davidson, selling car insurance is destiny.

If you are looking to get the cheapest auto insurance quotes for your car or motorcycle, Harley Davidson may not be the place to go to right now. In the mean time, you can visit www.kanetix.ca to do an online quotes comparison to see which existing insurance provider can offer you the best package deal.